Leadership Team

Meet the leadership team committed to making the organization and your business even better.

Our whole business approach and high ethical standards allow us to deliver meaningful, valuable service to our clients based on their specific needs and circumstances.

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Richard Croaker

Chief Executive Officer

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Michael Domingo

General Manager

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Delia MacKenzie

Director - Client Engagement and Growth

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Liza Arcilla

HR & Admin Manager

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Annalyn Bejec

Assistant Manager, Administration

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Jennie Palo

Company Accountant

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Rolando Salas Jr.

Operations Team Leader

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Alejandro Lomerio

Operations Team Leader

Richard Croaker

CEO - Profitmaster Global Outsourcing

Richard Croaker is the Founder and CEO of Profitmaster Global Outsourcing, a leading provider of outsourced accounting and professional services staff to businesses in Australia. As an expert in the outsourcing industry, particularly in the Philippines, Richard has been instrumental in shaping Profitmaster’s vision into a highly respected and trusted partner for businesses looking to optimize their operations.

With over 30 years of experience as a Chartered Accountant, Richard brings a deep well of financial expertise to his clients, helping them build profitable and sustainable businesses. He is passionate about connecting with fellow business owners and executives who are keen on maximizing the potential of their teams through strategic outsourcing.

Richard is dedicated to aligning the growth and development of Australian businesses with the exceptional skills of his Philippines-based team at Profitmaster. Under his leadership, the company has consistently delivered high-quality service and measurable results to clients worldwide.

His commitment extends beyond business success; Richard is passionate about ensuring that Profitmaster’s clients, staff, and their families derive maximum value and satisfaction from their work.

Although based in Queensland, Richard frequently travels to the Philippines, where he enjoys immersing himself in the local business and social culture, further strengthening the bonds between his team and clients.

Michael Domingo

General Manager

Michael is a proactive and highly motivated individual who has over 17 years of experience in the BPO and ICT industry and specialises in Customer Service and Technical Operations in both Call Centre and Help Desk environments, locally and abroad.

With his extensive experience he progressed in the arena of Operations Management, Project Management, and Account Management in which he was able to then apply his knowledge and skills within a start up and established company.

He has also an excellent exposure and has participated in several training sessions, workshops and seminars in the Philippines, Malaysia, and Thailand.

Delia MacKenzie

Director - Client Engagement and Growth

As a business solution specialist, I am passionate about building long-lasting relationships, understanding client’s goals and pain points and sharing information on how to successfully set up, and manage a staff member of Profitmaster. I focus primarily on helping Accountants, Mortgage Brokers, and Financial Planners to grow their business by giving them back time. I also assist Constuction, Marketing and Engineering firms, as well as other industries requiring technical, administration or customer service roles.

 

The goal of offshoring is to increase revenue, improve customer service and reduce the cost of employment. We offer a premium service and manage the process end to end to make sure offshoring is easy, successful, rewarding and empowering.

 

I love working with a rapidly growing team at Profitmaster, their work ethic, experience and skills are fantastic. I am very pleased to be able to offer a great work environment and competitive salary to help them develop their careers and support their families.

 

I am a motivated and attentive business consultant in Melbourne, providing industry-specific solutions that promote business efficiency. I am able to prioritise, perform well under pressure, deliver results and meet deadlines. I am reliable and approachable, I am able to adapt to varying customer requirements.

 

As well as loving my job, I am a mum of 4 children. One is finished school and plays professional AFL, 2 are at high school and 1 is in grade 6. We all love sport, so there is a lot of activity on the weekends. I run, cycle and used to be a yoga instructor, now I only practice yoga.

As a family, we love the outdoors, travel and never say no to an adventure or new opportunities.

Liza Arcilla

HR & Admin Manager

Liza Arcilla is an experience HR and Admin Manager with over 15 years of experience. As a Certified Professional in Human Resources (CPHR), she brings a wealth of knowledge and expertise to her role. Her deep understanding of HR laws and regulations and effective talent development strategies make her a valuable asset to any organization.

Liza has a proven track record of developing and implementing HR policies, procedures, and programs that align with business strategies and objectives. She has extensive experience in managing employee benefits, employee relations issues, and maintaining employee records. At Profitmaster, Liza plays a critical role in managing the company’s HR and administrative functions.

In her current position, Liza is responsible for overseeing employee recruitment and retention, performance management, compensation and benefits, and employee engagement initiatives. Additionally, she manages the day-to-day administrative functions of the company, including managing vendor relationships, office supplies, and facilities management.

Liza’s work ethic, attention to detail, and ability to deliver results in a fast-paced environment are well-known in the industry. She is committed to staying up-to-date with the latest HR and administrative trends and best practices, constantly seeking new ways to improve the efficiency and effectiveness of her team.

Annalyn Bejec

Assistant Manager, Administration

Annalyn Bejec’s career at Profitmaster has seen her working across data research, processing, social media management, and employee relations. She started work at Profitmaster as a data processor and was the recipient of our first Profitmaster Education Scholarship for her degree at Angeles University Foundation. Upon graduation, she has been working in various areas of the company’s operations including data research and analytics, social media, employee relations and administration.

Annalyn’s engagement with management and staff, together with her creativity and attention to detail have made her a valuable asset to the company. After a period as Employee Relations and Administration Officer working in the Human Resources department, she currently operates our facilities management function, ensuring the office facilities run smoothly.

Recently, Annalyn was promoted as an assistant manager with additional responsibilities including company secretarial support and relationship management with suppliers and other outside stakeholders.

Mark Lee Resurreccion

IT Engineer
Mark Lee is an experienced IT professional with six years in client/customer service desk support. Throughout his career, Mark Lee has excelled in resolving technical issues promptly and providing excellent customer satisfaction.
 
Mark Lee’s expertise lies in troubleshooting, problem resolution, and ensuring a seamless IT experience for clients. His hands-on experience has equipped him with a deep understanding of various IT systems and technologies, allowing him to adapt quickly to evolving industry trends.
 
Beyond technical skills, Mark Lee is known for his strong interpersonal skills and a client-centric approach. He believes in building lasting relationships with clients by not only addressing their immediate concerns but also by providing proactive solutions to enhance overall IT functionality.
 
As Mark Lee looks ahead to the future, he remains committed to delivering exceptional service and contributing to the success of the organizations he serves.